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International Footwear and Leatherware Fair

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Salamander GmbH

Lurchi is the children's shoe brand of Salamander GmbH, which has been a part of Ara AG in Langenfeld since 2009. In 2018, over 1.1 million pairs of Lurchi and Salamander shoes were manufactured and sold. The Salamander brand was founded in 1904 and Lurchi was first introduced as the main character in a Lurchi booklet in 1937 to entertain children in Salamander shoe stores. Since 1949, there has also been an independent children's shoe collection developed in-house by Salamander and distributed in many countries. Today, Lurchi is well established and respected in the market as a manufacturer of high quality children's shoes. Lurchi is a shoe brand - but Lurchi is much more. Lurchi is for children and for all of us who always remain a little child. For all people who never stop discovering.

Location Pavilion P / B010
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