My name is Radoslav Conev and I founded Bioruža in 2017. However, the idea to found Bioruža did not just come about. I was born to a mother originally from Slovakia and a father who comes from the Bulgarian Rose Valley near Kazanlak, so I followed in my family's footsteps and dedicated my career to Bulgarian roses and the unique cosmetics that are created from them. Behind our story is a family trip to Bulgaria, where together with my father, Dimitar Conev, we thought about what I could do in addition to studying pharmacy. After much research, I thought that it would be good to combine my knowledge of pharmacy and my family background (Kazanlak - rose valley). That's how we started our business with roses, rose water and rose cosmetics.

In the beginning it was difficult, because one thing is studying and another thing is practice itself and hard reality. We gradually completed several trips and trainings in order to become more experts in the field of cosmetics and food supplements. We have improved our general and professional knowledge, defining for ourselves that true information is key for us and therefore we provide it from verified sources to help you solve the problems that bother you or your loved ones (e.g. acne, atopic eczema, reduced immunity, cold sores and others).



What do we do?
We started as an exclusive distributor of Biofresh products and gradually added other brands and companies. We have always emphasized that the cooperating company should be unique in something, whether in the production process, in the uniqueness of the product or in solving the problems of the customers themselves. We gradually built a portfolio of companies that we represent in Central Europe. We try to keep natural and BIO products in our portfolio. You can find more information here.

In 2018, we went one step further, we started distributing raw materials for manufacturing cosmetics and food. Knowledge during distribution to individual factories opened our eyes and showed us that each grower and producer approaches the cultivation of plants, the subsequent use and processing of raw materials differently. We hope to slowly educate the market in Slovakia and the Czech Republic about how important it is to choose individual raw materials or the products themselves with regard to their origin, production and distribution. In 2023, we made raw materials that meet high standards available to our customers through the Bioruža brand.

At Bioruž, thanks to our experience in the field of cosmetics and cosmetic ingredients, we have become experts in skin care. Now only the last step remains. We would like to provide Slovakia and the Czech Republic with something that our country lacks - true Czech and Slovak natural care for health and beauty.